How To Create A Private Label Body Care Line
Launching a body care line through private label is a smart way to enter this growing market.
But without the right industry knowledge or manufacturing partner, it can quickly turn into an expensive mistake.
That’s where Innacos Labs comes in!
Our in-depth guide below outlines everything you need to know about building a successful body care brand using private label.
We cover everything from the current state of the industry, the pros and cons of private label, and the 4 key criteria you must use to evaluate your options and find the right manufacturer for you.
Industry Snapshot: The Bodycare Market in 2025 And Beyond
From fragrance-heavy bestsellers like Sol De Janeiro, to makeup-hybrids like Nuxe body oils, or active-powered options like Nivea’s toning range, the body care market is booming.
According to Grand View Research, the global body firming creams market segment alone reached a valuation of $3billion in 2024, and is expected to grow at a CAGR of 6.1% between 2025 and 2030.
The rise of the “everything shower” has transformed occasional body pampering luxuries into staples in any routine.
According to Media Market, 54% of consumers now incorporate shower gels and body washes into their routines, while specialty products like scrubs, body oils, and body masks are used by 38%.
Lotions and creams are the most commonly used category, with 65% of consumers using them regularly.
From a business perspective, one of the most appealing aspects of body care is its high replenishment potential.
Research from 2008 notes that the face and neck account for only 5.5% of the total body surface area, meaning bodycare products are used in larger quantities per application.
While body care products tend to come in larger quantities than facial skincare products, the size difference is not that stark.
This increases the LTV (lifetime value) of your consumer base through more frequent replenishment cycles.
Why Choose Body Care Over Facial Skin Care?
While facial skincare tends to focus on anti-aging or targeting specific skin conditions, body care leans into sensory appeal: texture, scent, and absorption.
For most consumers, that’s enough to meet expectations.
Facial skincare is judged by visible results. Bodycare is more about the experience. The scent, the texture on the skin, and how it makes you feel.
That said, interest in performance-based body care is growing. Spate tells Cosmetic Design that searches for retinol hand lotion have increased by over 1.1k+ additional monthly searches in recent years.
There’s also some evidence that it may be easier to convert a consumer to your body care range before introducing them to your facial skin care.
According to insights from AYTM, 29% of consumers are open to trying new body care brands, slightly higher than the 25% who are open to trying new skincare.
Private Label vs Other Manufacturing Methods
The opportunity in the body care market is clear, but why choose private label over the other manufacturing routes?
Let’s explore all your options to help you make the right call based on your brand’s goals, budget, and timeline.
Private Label
This process involves adding your own customized branding to a lab’s preexisting formula.
Although your products won’t be unique and you won’t own the IP rights, it’s by far the quickest and most cost-effective way to launch your body care on the market.
A major advantage of private label body care (over skin care) is the opportunity to customize fragrance.
While fragrance is often seen as an afterthought (or even an annoyance) in facial creams, it’s an essential part of the body care experience for most consumers.
Choosing the right scent can make a standard formula feel entirely your own, and something distinct and emotionally resonant for customers.
At Innacos, we offer a diverse range of preformulated body care products to choose from. Check out our selection and order samples directly from our website here.
Custom Product Creation
Do you have a hero ingredient in mind, but you just can’t seem to find the right private label body care that includes it? Custom product creation is the manufacturing method for you.
This process involves adding a limited number of additional ingredients to a lab’s base formula.
Although it’s not quite as inexpensive or fast as private label, the end result is something semi-customized that can help you stand out on the shelf (especially if you’re strategic and choose the right ingredients).
At Innacos, our custom product creation service operates on a $2,000 nominal fee basis, however, we offer up to 150% of your costs back in the form of manufacturing credits. Learn more about our custom product creation process on our website here.
Custom Formulating
Do you have a fresh idea for unique body care that the market hasn’t seen before? Custom formulating is the only manufacturing path for you.
This method involves working with a team of highly trained chemists to create customized body care totally from scratch.
When done correctly, the end result is truly unique, brand-defining body care that genuinely stands out and gains traction.
However, custom formulating is a lot more expensive, has longer lead times, and is more complex compared to other methods. For early-stage body care founders, it’s a high-risk, high-reward path.
At Innacos, we specialize in new-to-market concepts and formats, novel chemical research, hybrid products, and clean bodycare.
Plus, we offer up to 200% of your fees back in the form of manufacturing credits. Learn more about custom formulating at Innacos on our website here.
Finding The Right Private Label Body Care Partner
Now that you’ve confirmed private label is the right path for your brand, it’s time to find the best manufacturing partner to bring your body care line to life.
While there’s no shortage of options, not all manufacturers are created equal. To source high-quality body care at a price that makes sense for your business, you’ll need to carefully vet your options.
Use the following criteria to find the right pick:
1. Product & Ingredient Quality
According to Dr Ryan Turner in Allure, facial skin contains more and denser sebaceous glands than body skin, which is why facial products tend to be lighter, while body care requires richer, thicker formulations to adequately moisturize.
The skin on the body is also more prone to dryness and irritation, making ingredient quality even more important.
That’s why it’s essential to choose private label body care formulas that use high-quality nourishing ingredients at safe and effective concentrations.
Vet every ingredient list carefully to ensure it can deliver the moisturizing benefits consumers are looking for.
But remember, body care is not just about the skin care results. It’s about the experience - the texture, the fragrance, and the overall application process and feel on the skin, during and post-application.
As explored above, scent plays a defining role in body care products. Choose labs that offer a large range of different fragrance options so you can pick the right fit for your brand.
Don’t forget about texture. For a more luxurious line, think richer, creamier textures, while a budget-friendly lotion is typically lighter and runnier.
At Innacos, we believe transparency is key and list all of our ingredients on each private label product page. Plus, we list the specific benefits of each formulation in the description, so you can find the right formula for your skin care line. Evaluate our ingredients and order samples of our body care directly from our website here.
2. Clean Formulations
While the texture and scent are arguably more important than skin care benefits in body care, today’s consumers still expect clean, non-toxic formulas, especially considering the surface area of the body is so large.
Applying ingredients like petroleum, drying alcohols, synthetic fragrances, and mica across the entire body is more of a concern than a smaller area like the face.
Make sure your manufacturer offers clean formulations by default, or at least the flexibility to meet your clean standards for the specific formulas you choose.
At Innacos, we’re experts in clean and safe skin care and body care. All of our formulas are created without over 2,000+ potentially harmful ingredients that simply don’t belong in modern cosmetics. Learn more about our clean standards on our website here.
3. Ethical Alignment
Is your brand vegan, cruelty-free, or sustainability-focused? Your private label manufacturer needs to share those values.
Look for labs that qualify for certifications from established certifying bodies and make sure they are transparent about their sourcing.
Don’t just consider the formula; find out how ethical the lab is from top to bottom. Including how they treat and compensate their staff, their commitment to social issues, and their approach to minimizing damage to the environment.
At Innacos, we take our commitment to clean, ethical, cruelty-free, and sustainable cosmetics seriously. We’re proud to be a purposefully diverse team, with over 30% of our staff identifying as LGBTQIA, over 67% are BIPOC, and we speak 16 languages across our organization. Learn more about Innacos on our website here.
4. Pricing & MOQs
For early-stage brands, budget management is everything. That’s why it’s smart to filter your options by cost upfront, so you don’t waste time speaking to manufacturers that are completely out of reach.
Look for manufacturers that:
Offer low minimum order quantities (MOQs)
Provide tiered private label options to suit different budgets and growth stages
Have clear and flexible payment terms
Can recommend packaging partners to match your positioning and price point
Offer manufacturing credits or discounts when you choose to customize formulas later
At Innacos, we understand the financial challenges of launching your brand. That’s why we offer low MOQs, private label tiers ranging from budget to super luxury, and even formulation credits when you customize your skincare formulas with us. Learn more about our pricing in our private label catalog here.
In sum, launching a body care line through private label (that actually succeeds) involves the following key steps:
Staying informed on the current trends and consumer behavior in the bodycare industry
Understanding the pros and cons of private label compared to custom product creation and custom formulating
Selecting the right manufacturing partner based on four key criteria: product and ingredient quality, clean formulations, MOQs & price, and ethical alignment.
Ready to create your own body care line through private label? Innacos would love to work with your brand! Find out more by calling: (812) 329-1105 or emailing: customerservice@innacos.com
