Best Private Label Cosmetics Labs In New York [Top 5]
New York is home to some of the world’s best private label cosmetics manufacturers. But how do you know which one is right for your brand?
Innacos is here to help!
We analyzed dozens of New York based labs and narrowed down the the top 5 private label makeup and skincare manufacturers in the New York area.
Whether you’re searching for the best NY lab for diverse founders, prestige formulas, or the widest selection of products, you’ll meet your manufacturing match below.
1. Lady Burd Cosmetics: Best For Small Home-To-Lab Brands
Headquartered in Farmingdale, New York, Lady Burd specializes in private label and custom formulated makeup and skincare products.
Lady Burd is an excellent choice for new founders who don’t know where to start or don’t have the budget for a larger private label manufacturer.
MOQs are low, and they handle the entire product creation process for you, making sourcing products simple. Their 5-step process is easy for anyone to follow:
Discovery call
Register an account
Order your formulas
Develop your artwork and choose your packaging
Manufacturing & shipping
Pros:
Perfect for smaller beauty brands, this lab has a low minimum order quantity (MOQ) of just $150 worth of product.
Lady Burd also offers full turnkey solutions, from formula to packaging and labeling, you can create your full makeup range all in one place.
Cons:
Although Lady Burd claims to have some clean formulas, certain ingredients raise alarm bells.
For example, the first ingredient in their tinted lip balm is petrolatum, derived from petroleum.
At Innacos Labs, we formulate clean as standard, excluding over 2,000 potentially dangerous ingredients, including petroleum. Learn more about our clean and green standards at Innacos Labs here.
2. Mana Private Label: Best For Prestige Formulas
Based in New York for over 45 years, Mana is a high-quality manufacturer of prestige private label makeup and skincare.
While it has worked with larger players in the cosmetics industry, it also serves smaller brands, with a Minimum Order Quantity (MOQ) of just $350.
Notably, Mana offers a range of Passover Friendly makeup products, catering to religious consumers or those with specific allergies.
Pros:
Mana is transparent about its ingredients, and many formulas live up to the ‘prestige’ claims.
For example, their Vitamin C Cleanser contains a number of premium botanical antioxidants and actives, including ascorbyl palmitate (an expensive form of vitamin C), retinyl palmitate, and tocopheryl acetate (vitamin E).
At Innacos, our Vitamin C serum contains an even more expensive form of vitamin C called tetrahexyldecyl ascorbate, and also includes tocopheryl acetate for added antioxidant effects.
Order a sample of our vitamin C serum directly from our website here.
Cons:
Although Mana’s MOQ is not too high, their products are not the most budget-friendly on the list.
For new brands, it’s better to choose a manufacturer with a tiered pricing strategy (like Innacos), where we offer budget-friendly cosmetics up to super-luxury as you scale. Learn more in our full private label catalog here.
3. AYO LABS: Best For Diverse Founders
With facilities in Brooklyn and Newark, AYO Labs is one of the most impressive private label manufacturers in New York’s health and beauty sector.
Focused on uplifting and championing BIPOC and female founders, AYO is an excellent choice for minority founders at any stage of their beauty brand owner journey.
Pros:
Founder Francilia Wilkins Rahim, an expert in management consulting, understands that technical formulation challenges and complex cosmetics regulations can be major bottlenecks for new beauty founders.
AYO simplifies these processes with tailored manufacturing solutions and full regulatory compliance guidance.
Cons:
While AYO mentions private label services alongside custom formulations, there’s no catalog or sample ordering page on the website.
At Innacos, we provide a private label catalog and a full sample ordering page (with full ingredient lists and product benefits) to make sampling easy and efficient. View our private label catalog here and order samples directly from our website here.
4. Verla International Ltd: Best Range of Private Label Products
With over 45 years in the industry, New York-based Verla is an expert in manufacturing private label cosmetics.
Offering more than 10,000 formulas, they also provide ideation, packaging, and label design, R&D, testing, and logistics.
Pros:
Verla’s biggest strength is its broad product range. One difficulty of working with a single private label lab is being restricted in product variety.
Verla began as a nail care business and now covers fragrance, skincare, bodycare, color cosmetics, haircare, bath and spa, men’s grooming, and nail care.
Cons:
Despite being in business for decades, Verla’s website is still poorly designed and lacks transparency.
Product formulas, ingredient details, and clear onboarding information are missing, making it hard to gauge product quality or service.
At Innacos, we believe first impressions matter. That’s why our site includes detailed service pages, clear manufacturing method breakdowns, and an active blog full of brand-building tips. Learn more about our services at Innacos by taking our quiz.
5. Body Dimensions: Best For Building Entire Cosmetics Lines
Based in the South Bronx, Body Dimensions has been manufacturing toiletries, cosmetics, and personal care products since 2003.
Their services include private label, new product development, modified turnkey solutions, testing, dropshipping, and small-scale distribution.
Pros:
Body Dimensions offers multiple production lines, giving brands the flexibility to expand a single private label formula into an entire product range.
This is ideal if you are looking to build a cohesive cosmetics line around one ‘hero’ product.
Cons:
The website contains limited information on formulations and uses unclear language, spelling errors, and sparse content overall.
At Innacos, we prioritize clarity and professionalism, providing detailed service descriptions, transparent pricing, and behind-the-scenes insight into our diverse team and top-of-the-range manufacturing capabilities. Learn more about Innacos Labs on our website here.
Looking for a US-based manufacturer for your cosmetics or personal care brand? At Innacos, we manufacture all of our clean, cruelty-free, and sustainable formulas right here in Bedford, Indiana. Learn more about our private label range in our catalog or by calling: (812) 329-1105 or emailing: customerservice@innacos.com
