OUR PRICING METHODOLOGY
Since we opened our lab doors in 2018, we've branded ourselves as the beauty lab for entrepreneurs.
Over the past 3 years we have all faced significant challenges, which have changed the way we think about starting up a company.
Our solutions are specifically geared to enable founders to scale and grow with us: from semi-DIY options (bulk), to BYOP, and total turnkey, you're learning, growing and scaling with us, together, in a partnership as we slowly unbridle the onus of manufacturing from you, one step at a time.
Although some will view our latest pricing choices (and sliding scale small order fee) as an unconventional choice, rest assured that we've created it with founders in mind. We want to offer you at-scale pricing to push you to get there, while still ensuring we cover our base costs so we can keep our doors open. We've created this system to allow us to say "Yes, and.." to every entrepreneur that reaches out. There's a path for all.
We hope you understand and appreciate our newest offerings; it took a lot of time, patience, deep thought and love to get here
ABOUT OUR PRICING
All pricing starts at 5k units, but we can always manufacture less with a small order fee, which decreases the more you order until hitting 5k pcs, the first step of "scaled" manufacturing. Below you'll find our small order fee table.
The fee applies whether the order is
PL turnkey, or BYOP = bring your own packaging. You can find the 5k BYOP pricing on each page, next to the 5k pcs turnkey pricing.
QUANTITY | SMALL ORDER FEE |
---|---|
250 | $3000 |
500 | $2500 |
1000 | $1500 |
2000 | $1000 |
3000 | $500 |
4000 | $250 |
WHAT ABOUT PACKAGING?
The packaging included in the pricing is listed by its item number and size, and also includes 1 color of screenprinting. It's meant to serve as an anchor to help you understand our approximate pricing, but it's not the end all be all. Customization is encouraged!
For
Changes in packaging SKU, size
Addition of extra colors of screenprinting
Custom coloring of packaging
Changing to labels
Adding boxes
Change in size of BYOP products
UNDERSTANDING
BULK
We truly have something for everyone. Bulk is the best way to get started with your micro brand. It scales with you.
We offer bulk from 4 quantities, with an even smaller MOQ (5kg) available on select color cosmetics. Check the table below to find how many units your bulk can make.
PRODUCT SIZE | 1 OZ(30ML) | 2 OZ(60ML) | 4 OZ(120ML) | 8 OZ(240ML) |
---|---|---|---|---|
15kg | 500 | 250 | 125 | 60 |
30kg | 1000 | 500 | 250 | 125 |
60kg | 2000 | 1000 | 500 | 250 |
120kg | 4000 | 2000 | 1000 | 500 |
PRODUCT SIZE |
5ML | 7.5ML | 10ML |
---|---|---|---|
5kg | 1000 | 650 | 500 |
*for select formulations only
BULK PRICING BULK PRICING BULK PRICING BULK PRICING
BULK PRICING BULK PRICING BULK PRICING BULK PRICING
FORMULATION CATEGORY | 5kg Price* *select formulas only | 15kg Price | 30kg Price | 60kg Price | 120kg Price |
---|---|---|---|---|---|
Diffusion(Category 1)Starts at $1/oz | N/A | N/A | $950 | $1800 | $3400 |
Mass Market(Category 2) Starts at $2/oz | $900* | $1000 | $1900 | $3600 | $6800 |
Super Luxury(Catogory 3) Starts at $3/oz | $1000* | $1500 | $2850 | $5400 | $10,200 | Luxury(Category 4) Starts at $5/oz | $1300* | $2500 | $4750 | $9000 | $17,000 |
There are 4 main categories of formulation, from diffusion to super luxury. The bulk pricing is set by category. The set pricing structure makes it easy to understand the formulation costs on a per ounce basis. For more than 120kg, ask for a custom quote.

What about Formula Customizations?
For bulk formulas, you can choose your scent (you don't have to go with the default). We'll send you a scent set in the mail once you order bulk, or you can purchase yourself on our site under the "extras" tab. For cosmetics, you can choose your colors, of course. For more changes, see CPC.
While you can change the scent, other modifications are not allowed without moving to the CPC program. For cosmetics, you can choose your color of course.
The CPC (custom product creation) program now has 2 variants, which cost $1000-$2000. These programs allow you to work with a chemist (via email or zoom, respectively) to customize the formulas by adding or removing ingredients, to get exactly what you want.
Once your changes are solidified, you can manufacture in bulk, private label or BYOP with us.
How can I know the cost of production custom formulas in advance?
When you discuss a CPC/custom formula with us, we'll discuss + assign a formulation category (1-4; diffusion, mass market, luxury or super luxe) with you. If your requests during the formulating period will result in changes to your category, we'll let you know.
Although the final costs will depend on packaging and size, as well as other inclusions, you can get an idea of your costs by finding a similar packaging/sized formulation in the catalog with the same category.
For example, if you're making a serum, category 3 / luxury, find another serum that's the luxury category, like "Berry Hydrating HA Drops". The price is $5.25/pc at 5k in a 20ml dropper with 1 color screenprint. You can expect extremely similar, if not the same, pricing. For size or packaging changes, consult your account manager.
Review: What are the options for my budget?
Keep in mind that we offer several solutions at different levels of DIY-ness and cost, for either stock or customized formulas:
Reach out to
customerservice@geniesupply.com or your dedicated rep today to discuss your budget + options.