INTRO TO SEMI CUSTOM FORMULATING

Semi-custom formulating is a term coined by Genie Supply as a way to

differentiate from either private label or custom formulating. Think of semi-

custom formulating as the middle ground between the two. Similar to private

labeling, you select one of our formulas for your brand. Then, you can make

small customizations to the formula like custom formulating.

Here are some examples of changes

Up to 2 are allowed

SEMI-CUSTOM FORMULATING TIMELINE

Total time: 4-91 weeks or 2-9 months

Step 1: Sampling + Ordering

[1-4 weeks]

  1. browse catalogs and order samples

  2. identify small changes you want to make in formula

    MUST discuss with us to ensure possibility; fill out this form for your request

  3. figure out what packaging you want

  4. request an invoice for order

STEP 2: Custom Sampling Period

[4-18 weeks]

  1. 2-3 sample rounds

    2 weeks each

    $300 - $600 each round

  2. Could include additional stability testing (12 weeks)

Step 3: Onboading

[1-4 weeks]

  1. Sign paperwork

  2. Approve designs and custom changes

  3. Set up payment plan (deposit or full)

Step 4: Manufacturing

[2-6 weeks]

  1. Start formulation (everything is made AS ITS ORDERED)

  2. Can be slow depending on

    complexity of project

    ingredient

    packaging

    printing and shipping timelines

Step 5: Testing

[1-4 weeks]

  1. In-house testing (guarantees cleanliness)

  2. USP 61 & 62

  3. Others (CBD, etc.)

  4. quickness depends on tests and adjustments

Step 6: Filing + Assembly

[1 - 4 weeks]

  1. Projects booked onto assembly line ASAP

  2. Process depends on current queue and other factors

Step 7: Payment + Shipping

[1-2 weeks]

  1. invoice issued for final payment

  2. once paid, order is shipped next day!

    1 week for domestic

    2 weeks for international

Semi-Custom
Formulating Costs

It’s cheaper and faster than full-on custom formulating, but it’s a bit pricier than private labeling depending on the change you want to make. If it requires a lot of extra ingredients or is super complex, be prepared to pay more. Extra costs include:

  • $300+ for lab fees to make samples (billed PER round)

  • $500+ additional tests formula may need due to changes (Testing is billed PER product PER time)

    FINAL ESTIMATE: $3000 - $7500 / product

WHAT CAN YOU DO NEXT?

Browse our site for samples and order the ones you’re interested in! Once you figure out what changes you want to make, connect with us to ensure we can do it. Don’t forget to fill out an onboarding document and search through the resources tab and blog for any more information you may need!

ADDITIONAL RESOURCES